What Sand Studios did: In order to make this a reality, the owners came to me to create the a wholistic brand that captures the essence of wellness. This included identifying the brand mission & values, the target audience, and establishing the brand buzzwords that would ultimately translate into the visual direction of the brand (typography, color palette, logo designs, collateral). I then translated the creative direction into an established logo identity and responsive website design on the Showit platform integrating with Wordpress for blogging and SEO.

Target Audience: This platform was created for both locals and travelers, allowing them to plan their wellness activities rather than go searching for Whats App groups or flyers in the local coffee shops. The goal was to showcase the abundance of amazing things to do in Sayulita and the talented healers in the community, while also making it easy for everyone to access and benefit from the wellness opportunities available.