CB Fit
Client: CB Fit
Service: Brand Identity & Website Design (external development)
Website: www.cbfit.com
CB FIT is a Lagree and Climb studio located in Walnut Creek and Danville, California. This studio is a unique workout experience where clients can dive into their inner power, endurance, and mind body connection through an intimate small group dynamic.
The Objective
CB Fit has been functioning as a studio with a few branding basics - a logo and general color palette of grey, black, white, and red. As the brand has been functioning as a studio for a few years, owners Chelsea and Paul Olarte were ready for a refresh while not veering too far from the main current logo. With this, they wanted a new website design that built trust and aligned with the elevated studio. As they have had a developer they have worked with prior, the developer completed the development of the website.
How Sand Studio Designs helped
What Sand Studios did: The original font of the logo was Arial, the goal was to find a font and typography system that created a brand essence of strength and confidence. After capturing the updated essence of the brand through the moodboard, I began the website design process and got that ready for handover to the developer.
Headline One