How knowing your Ideal Client changes Everything
Your Ideal Client Avatar (ICA) isn’t just a “nice-to-have” – it’s the key to every single decision you make in your brand. This is a starting point to working with me as a brand strategist and designer, and it’s the first thing we get clear on.
Knowing your Ideal Client helps you:
Speak Directly to Your People – From the colors you choose to the fonts you use, knowing your ideal client moves you away from making design decisions because you like them.
Build a loyal community This isn't about collecting followers—it's about creating brand advocates. When your audience feels deeply understood, they don't just buy—they belong. They share your story, champion your launches, and create organic buzz before you even announce what's next.
Craft messages that convert When you truly know your audience, your brand voice becomes so authentic and targeted that your content feels like insider conversations.
Lead with confidence Transform hesitation into strategic direction. With a clear understanding of your ideal client, every brand decision becomes an opportunity to strengthen your market position.
The difference between another brand in the market and the next industry obsession? It's not just about what you're selling—it's about deeply understanding who you're selling to and why they'll care.
Hey, I’m Tina—The Founder, Designer, & Strategist behind Sand Studio Designs.
I blend strategic thinking with elevated design to help visionary founders turn their unfiltered ideas into unforgettable brand experiences. My approach combines industry insight with purposeful design, creating brands that don't just participate in culture—they define it.
When I'm not crafting unforgettable brand experiences, you'll find me catching waves, teaching fitness classes, or strolling around with my pup—always observing how influential brands shape culture and create desire.